IEC Material for Sustainable Aquaculture

The visual language designed for the information, education, communication material (IEC) was made keeping in mind various stakeholders of the project. It included government organisations & officials, NGOs, implementation partners, Community Resource Person (CRPs), and beneficiaries from fish-farming communities.

Team- Crossed Design, Prerona Mazumder, & Kalpesh Bhavsar

The IEC content is developed by aquaculture experts around the world. While retaining the technical value, to cater to the actors in rural Assam & Odisha, the IEC is designed to be:-

Visual:
With illustrations, diagrams, photographs

Contextual:
With translation in regional language by experts

Inclusive:
With gender-inclusive language & visuals

Characters like Baidu, the helpful guide bring a familiar conversational narrative to the IEC.

Aquaculture value-chain comprises of variety of actors like Government organizations, institutional contributors, Community Resource Persons (CRPs), implementation partners & finally fish-farmers
Information & resource transfer from top to bottom includes this array of actors with their distinct needs
Training & IEC material is designed to cater to specific needs with respect to technical details and depth of the subject matter

The training & IEC material is being used in Assam & Odisha under project SAFAL with a target to complete by the end of year 2023. It impacts 67 Blocks across Assam & Odisha, 600 Trained Community Resource Persons (CRPs) & 3,00,000 Educated & Empowered Farmers.

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